Beautiful, Functional Design
Welcome to Firefly Graphics! I'm Caryn, and I'm passionate about bringing your vision to life through stunning print designs and digital creations. With over fifteen years of experience designing magazines, annual reports, flyers, business stationery, and catalogues, I know how to make your printed assets look great while communicating their message effectively.
Designing eBooks and workbooks, for print and screen, that are not only beautiful but functional is another service I love to provide. I also understand the importance of a strong online presence. Eye-catching social media graphics and web banners that capture attention and drive engagement are part of that. Combined with my experience in ensuring the brand identity of a business is cohesive, I help your business stand out from the pack.
Recently, I’ve expanded my expertise to include inclusive digital design, and I am proud to have earned a qualification in Inclusive Digital Design for Business. I am well-versed in Australian legal requirements and international benchmarks for digital accessibility (WCAG 2.2), which means I can ensure that your digital assets—whether they are Microsoft Office documents, Adobe PDF documents, multimedia, social media content, or digital interfaces—are accessible to as many people as possible, no matter their ability.
I’m committed to accessibility and inclusivity, and my goal is to make sure that all your communication formats are inclusive, enhancing the accessibility of existing documents and creating new ones that meet the highest standards of accessibility. I believe in the power of good design to make a positive impact, and I am here to not only help your business shine but reach a wider audience.
If you would like some more detail on Inclusive Digital Design you'll find more information below, or feel free to contact me via the Contact page here.)
Inclusive Digital Design
If Good Design is Good Business, then Inclusive Design is Great Business!
Inclusive Digital Design aims to ensure that websites, digital assets, social media and other digitally created experiences are genuinely accessible and usable by as many people as possible.
It takes into account things such as ability, age and status in life, considers that users are diverse, and acknowledges that people have a wide range of abilities
Inclusive Digital Design takes as many of these differences into account as possible and where necessary makes information available in different formats.
Inclusive Design creates diverse ways to share information with as many people as possible.
If you'd like to know more please visit the link for Inclusive Digital Design here.
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Caryn Rance | Graphic Designer (Inclusive Design)
Since 2005, I have been advocating for making the text in publications easier to read. ... Then, about five years ago, I started discussing it on my social media too. I talked about the importance of better font and colour choices and being more considerate of those with vision impairments. I emphasised keeping designs and layouts simple, considering where and how something will be viewed, and using simple icons and graphics to aid communication ...